-We identify where your website is losing money.

-We create optimized improvements based on the data we gather.

-We run extensive A/B tests to figure out which design/feature gains your business the most revenue.

-We can work with companies of all sizes, but our continuous conversion optimization is best matched with established businesses whose monthly revenue is higher than $100,000 and have at least 30,000 unique visits per month.


Our minimum commitment is an initial conversion research period (2-4 weeks) followed by three months of testing. We start with thorough qualitative & quantitative research and analysis that provide input into our test hypotheses, and conduct extensive testing over those three months. In the real world, it is extremely rare to achieve breakthrough results with a single test. That’s why you will get the best results from an iterative (rinse, repeat) process, where we constantly learn about your audience and your site.

Our conversion optimization plans are provided via a flat monthly fee. Once the initial three months are over, we’ll continue month to month until the law of diminishing returns kicks in.

Our Process

1. Check Analytics

We make sure everything that needs to is being tracked properly, and that your Google Analytics is set up right. This is critical for measuring our success.

2. Research and Insight Gathering

Research goals:

  • Understand your audience – learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.

  • Understand your current website and business – learn what’s going on, where the leaks and problem areas are, and how people are currently using your site.


Besides speaking with you and learning all we can about your business, the following takes place during our research:

  • Full data analysis to completely understand what’s going on with your website

  • Mouse-tracking data analysis to track cursor movements, clicks, and scrolling on each of your pages to identify which features get attention and which don’t.

  • User session replay videos to analyze how actual visitors interact with your site.

  • Qualitative research:

    • Online customer survey set up with recent first-time buyers to understand who they are, why they buy, and how they buy

    • On-web and exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc)

    • Customer service rep interviews and live chat transcripts analysis

    • If needed, customer phone interviews

    • User testing with people who match your ideal customer profile to discover any and all friction points on your current site—and to see what’s working

  • Competitive analysis to see how you stack up against the competition to understand your prospects’ choices

  • Sales funnel analysis to analyze all of the functions you use to drive sales (lead magnets, email content, drip email campaigns, advertisement messages, one-time offers) and making suggestions for improvements

  • Personalization and cart abandonment analysis


By the time we’re done with our data collection, we’ll have an accurate description of your customer and how they use your website.

3. Creating and prioritizing hypotheses

Our team of half-crazy analysts identify and map out solutions to each of your site’s problems, based on the data collected during our research gathering. We create a number of treatments / hypotheses for each key website page.

Since we can’t test everything at once, we rank each hypothesis based upon the importance of the page (how much traffic it gets and the role it plays in the conversion funnel), potential uplift (the number of problems within the page), and ease of implementation (some great ideas would take months to get implemented).

These treatments will eventually be turned into design screens that will be tested against a control (your current site).


4. Testing

We perform properly controlled A/B testing, following the scientific method. We don’t joke around with testing. Our tests are derived from data-backed hypotheses, never called early, and external factors (data pollution, etc.) are taken into consideration.

All tests run for a minimum of one business cycle, preferably 2-3. We aim for 95% confidence and up. Significant sample size is always in our consideration.

Our testing strategies aim to maximize your traffic and move forward in the conversion process as fast as possible, but we never jeopardize the quality of the data.

“Accuracy of the results above all,” Confucius said.

5. Repeat Process

Testing is an iterative process. With each test we learn something new about your customers and what keeps them moving forward through your website. With each test and each change we get new data that helps us further improve our hypotheses.

Each test we conduct feeds into the next test, leading to better results.

Conversion optimization is an on-going process. We employ a research and test-driven approach to obtain the best results for you.