Chief Internet Officer (CIO)
Your own Chief Internet Officer will pro actively manage your site and make sure your 2nd business model is operating at full capacity using tried and tested methods of eCommerce marketing including:
With onsite marketing, we continually make store-wide conversion-friendly updates. We’re committed to keeping your, our valued client, up-to-date on customer purchasing behavior. We track customer shopping behavior and customize your store based on that behavior.
We look at in-store search analytics to see exactly what online shoppers are searching for and what they like or don’t like, and we make customized changes based on their behavior. This is important because you no longer have to spend valuable time and effort on products and promotions that don’t sell.
Search engine optimization is a moving target. We keep up on the direction that Google and other major search engines are headed. Combined with weekly blog writing, the software that reviews your site will always see something new and relevant related to your business keeping your rankings high. We make sure your content and the structure of your site is optimized as well, from url structure, to creating key local landing pages.
Your CIO will provide targeted and relevant content to the customer base of your choice for routine email marketing campaigns, and of course promotional messages for the big florists’ holidays.
Custom graphics for banners, products, and stylish landing pages for SEO are all included.
Each week you will receive an email communicating the latest progress, plans, and results of past implementations, in the form of ranking, conversion rates, average order, or whatever else you would like tracked. You will always be in the loop so you can continue to run your brick and mortar store with peace of mind, knowing your online presence is being fully addressed.