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Preparing for Art Creation

Preparing for Art Creation

Preparing for Art Creation
February 09, 2019
by epicflowers

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Using ‘Cart-Level Discounts’ for your Online Store Promotions

Using ‘Cart-Level Discounts’ for your Online Store Promotions

As our Epic clients know, we get giddy over innovation. That’s why we partner with BigCommerce for our retail e-commerce sites.

They offer truly powerful hosting for online stores, with lots of options for integrations and some awesome built-ins to make your site perform like Michael Phelps at the Olympics.

For shops looking to reach their online audience with occasional promotions, Big Commerce’s Cart-Level Discounts provide a number of ways to customize your special offers. For example, you can reward your biggest spenders with a free add-on once they’re reached $200 or more in their cart, or you can offer free shipping once an order has reached $50. You can also determine the date range that your promotion is available, and even customize the banner text that pops up to either upsell or congratulate the customer (ex: “Congratulations!  Your order qualifies for 15% off.”)

Something to remember: as these offers are based on a visitor’s cart (hence the name “cart-level discounts”), they won’t show up on your product pages. They do, however, show up on your customer’s cart page, and you can advertise your promotions with supplemental banners or marketing campaigns (we recommend adding a phrase along the lines of: “discounts applied at checkout”).

 

Cart-Level Discount Examples

Free Shipping Discounts

  • Order at least $250, qualify for free shipping
  • Order at least 5 Holiday Cards, get free shipping on your order

 

Order Discounts

  • Get $15 discount on orders of $250 or more
  • Order at least $100, and get 50% off the least expensive item in the cart
  • Apply a tiered discount of 15% off orders of $100 or more, or 20% off orders $150 or more

 

Category Discounts

  • Buy 5 shirts, get 1 shirt in the same category free (must be of equal or lesser value)
  • Get $10 or 10% off all items in one or more categories (can exclude certain subcategories)

 

Customer Discounts

  • 20% discount for repeat customers (i.e. customers with registered accounts)
  • 10% discount for new customers

 

Product Discounts

  • Buy one, get one free
  • Buy one, get another product free
  • Buy 5 gift baskets, get 2 greeting cards for $10

 

To create you Cart-Level Discounts, go to Marketing > Cart-Level Discounts on your BigCommerce dashboard. Click ‘Create Cart-Level Discount’ in the upper left-hand corner.’ Once your discounts have gone live, you can check out their performance, too. View the date range in which the discount is available, and see how many times the promotion was used. You can also easily check and uncheck the box next to your discount on the main display page to quickly enable or disable your rule.

Have fun, and get creative! Think about your unique customer base and the ways in which you can reach them with Cart-Level Discounts. Do you have lots of repeat customers? Consider rewarding them with 20% off their order in July. Want to push add-ons around the holidays? Set up a discount to offer 50% off chocolates when a customer orders from your holiday category. This powerful tool offers many truly effective possibilities, so experiment with which offers your customers are responding to, and start utilizing your online store’s Cart-Level Discounts to bring in more sales!

Want to learn more about BigCommerce features for your online store? Explore our other Epic blogs posts, or get in touch!

Welcoming Ezra, Our New Epic Intern

Welcoming Ezra, Our New Epic Intern

We're excited to welcome the newest member to our Epic team, and our very first intern, Ezra Entenmann.

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Ezra comes to us with lots of enthusiasm and a drive to learn all about the ins and out of website development and design. We’ve partnered him with our tech department and he’s busy at the help desk and behind the scenes, jumping on new projects daily, giving support to our partners and clients, and keeping a smile on his face the whole time.

Here’s a bit from Ezra himself, on his new role at Epic, his background, and what he’s excited about diving into during his internship with us:

Hello!

My name is Ezra Entenmann and I am the new intern for Epic. I am really excited to work with the great team here and all our amazing clients!

To start off, my goal is to help anyone who has questions or needs assistance with their website. I’m also excited about learning from the epicTeam, so that in the future I can assist our Epic family even more and help make your sites as innovative as possible.

In the past, I have worked in web-development and social media marketing for small businesses. Through this internship, I hope to gain mentorship and education so I can start making websites more intuitive and optimal for businesses of all sizes.

 I am honored that I have been granted this opportunity to work with the epicTeam and our awesome clients!

Ezra Entenmann

Epic Intern

If you have the opportunity to communicate with Ezra, we think you’ll find his positivity is contagious. As always, we work to cultivate a team at Epic that thrives on innovation, cooperation and excellent customer service, and we’re thrilled to welcome Ezra as a member of the crew!