The epicFlowers DIY SEO Cheat Sheet

Follow the advice below; it’s imperative to your local SEO success
Floral SEO Checklist:
Step 1. Sign up and verify with:


Step 2. Local search is likely to drive the majority of your traffic. These are the most important places to submit:


Step 3. Submit to other directories

Submit your website to industry (floral) specific directories.


Step 4. Create and submit sitemaps

Create a sitemap. Then login to Google Webmaster Central and Bing Search Webmaster Tools and submit it.


SEO Tips for Florists:

Tips from Duane at
Dragonfly Net Solutions:

  • Help for getting reviews.
  • If at all possible, don’t use cookie cutter product descriptions. Come up with your own unique descriptions and try to localize them.
  • For florists, leverage your events and anything unique about your business or products as much as possible for your blog and social media strategy.
  • Make sure you have a social media strategy.

Tips from Ryan at
Strider SEO:

  • The quick hits are NAP (Name, Address and Phone Number) consistency, doing the leg work for local citations (if you don’t have the budget to pay for them), and of course a claimed Google My Business page.
  • Using neighborhood names in the product names is a nice touch, too.
  • Don’t be afraid to use local references and neighborhoods in the written directions to your shop.


Tips from Bob at Threadless Media

  • Make sure your product page descriptions are well written, with relevant content and up to 250 characters.
  • Make sure you Google map address update is complete.
  • Get reviews, many reviews!
  • Make sure your business name, address and phone number is consistent across all directories.


Tips from us, here at epicFlowers:

1) Blog, blog, blog. Google loves to see new content on your website. Be sure to use key words that you think customers would use to search for a florist in a search engine. For example, Red Roses in Portland Oregon could be your blog post title. Then in the body of your blog post talk about red roses or floral care with a couple of product images that link to their respected product page.


2) Moz Local is an excellent service that will push your website listings to all the major data aggregators. Cost: $84 a year per website 

Floral SEO Education:
1. The Beginner’s Guide to SEO LEARN MORE HERE
2. The Google Guide to Mobile SEO LEARN MORE HERE

We at epicFlowers are not experts at SEO, but we know quite a bit, and realize it’s a continual learning process. When Google changes their search algorithm, your webpage needs to evolve with that change. SEO is a moving target. If you’re not evolving with it, you’re not staying up with what you need to be successful online. There are so many florists’ sites you can find that spam their footer with zip codes thinking this is a good SEO practice, because that was what they were told 10 years ago. However, it’s not good SEO for today’s online florists. The checklist above is filled with essential information and tips that will help you become more successful online.