I want to thanks my awesome tech geek friend Josh for helping me with G+.
Here’s what I love about Google+ and is also why I like G+ over FB.
Instead of saying, “I’m going to write a blog post now,” or “I’m going to send an e-mail” or “I think I’ll tweet something” you simply say what you have to say, then decide who you’re going to say it to.
If you address it to “Public,” it’s a blog post to everyone you’re friends with.
If you address it to “Your Circles” the message goes to those in that circle.
If you address it to your “My Customers” Circle it’s a business newsletter. (assuming you created a circle called My Customers and placed them in this circle)
If you address it to a single person, it can be a private message.
Since I have created a circle and put all of you in it, when I post something and point it towards you, only you see it. On FB when you post something, everyone sees it.
Another example: I created a Circle called epicFlorists. Any time I want to communicate with them, I simply make a post. Before I had to open Outlook and add the email list and then write the email and send. This is a keen example of how email will POSSIBLY be bye bye in the future.
We at EpicFlowers have started testing the SEO possibilities, but so far haven’t found any. The reason for Google now indexing the G+ pages yet is it’s still in the early stages. There was an announcement about Business G+ pages coming this fall, maybe that’s when they’ll start indexing pages. I did notice the +1 buttons with links get pasted onto your G+ page, which is a link back to your page. So my recommendation is to get the +1 button on your site. Facebook doesn’t put a link on your page when you “Like” something, which doesn’t help your SEO at all if someone clicks the “Like” button on your website.
Why should retail florists care about this? Because online there is a war going on between retail florists and online florists (OGs). The number one weapon retail florists have over online florists is service. BUT what makes retail florists more credible is they have a real brick and mortar shop. Retail florists need all the help they can get online and building credibility is something they have control over. Google’s new to Business Photos is a feature in which florists can use to ’1 up’ the online florists. I urge all retail florists to take advantage of this feature.